Thursday, May 13, 2021

OPPO's First of a Kind R&D Centre in Hyderabad is the Biggest in Asia

If I were to tell you that OPPO developed the fast charging VOOC3.0 technology for smartphones in Hyderabad, you'd be surprised, right?
As consumers, we are fed the usual rhetoric that India lacks the ecosystem to develop technology.

That’s why anyone would be surprised to know that a reputed MNC smartphone manufacturer like OPPO is developing cutting-edge technologies right here in India. Interestingly, OPPO's team registered more than 100 patents in 2020 at its research & development (R&D) center in Hyderabad.

Some of these patents were filed in areas like artificial intelligence (AI), 5G, camera and image processing, gaming, etc. You may ask how I got to know all this. I watched the NatGeo documentary called 'Superfactories,' which showed that OPPO's R&D center at Hyderabad is its biggest in Asia. 

What makes OPPO R&D Center special from Indian consumers' standpoint?


Many key features, which have made OPPO smartphones famous, are being developed at its Hyderabad R&D Centre. Ask yourself, why do people love OPPO's smartphones? The answer is pretty evident for their features, such as super-fast charging technology like VOOC, AI-enabled camera features, etc.

VOOC 3.0 is all set to revolutionize smartphone charging technology because it will let you charge your phone in a matter of minutes. Consider this: OPPO Reno5 Pro 5G comes with SuperVOOC 2.0 that allows you to charge its 4350mAh battery in just 30 minutes.

But now, with VOOC3.0, which is an improvement over VOOC 2.0, users will be able to charge their phones even faster. As someone, who's tracking mobile phone space for a long time, I take great pride in the fact that such technologies are being developed in India.

The NatGeo documentary further showed that OPPO is using many solutions, which are being developed in Hyderabad, for its consumers worldwide. Now, that's reversing the age-old trend. As opposed to Indian consumers using technology developed in other countries, consumers world over are using technology developed in India, thanks to OPPO's efforts.

OPPO's Hyderabad team is working tirelessly to improve the camera features

Image source: OPPO Facebook

We all know that OPPO has made a big mark for providing superb camera features, but are you aware that those features were the result of amazing work done by Indian engineers at its Hyderabad centre?

Earlier the quality of zoomed in photographs used to be bad. Even with a good camera, the moment you zoomed in, the detailing in photos would suffer. OPPO's team at its Hyderabad R&D center created the industry-first hybrid zoom that has considerably improved the quality of zoomed in photographs.

Its team is also working to combine the telescopic, wide and wide lens to improve the AI-enabled camera of the 'OPPO Find X2' smartphone. OPPO's engineers are making efforts to use AI to improve the camera features of its smartphones and take them to a level never seen before.

It's the result of such efforts that the brand was able to provide the AI-Highlight video feature even in a reasonably affordable phone like ‘OPPO F19 Pro+ 5G.’ This handset enables users to shoot clear videos even in low light conditions.

I used to wonder how OPPO knows the pulse of the Indian consumers so well. After watching this documentary, I learnt that it's because of the efforts and investments made by the brand in India. Apart from the R&D center, OPPO has a mega factory in Greater Noida and flagship stores, which shows its commitment to the Indian market.


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